Sales & Support 1-888-220-7361

Google have changed the way search results are displayed and the new changes could make online reputation management just that little bit easier. The last modification to search results was to publish two related links on a domain for certain search queries. These queries include a search for domain by name, a search for a business by name, and a search for a brand by name. Google have now increased that from two related pages to a maximum of four pages.

You may wonder how that will help with reputation management. If your website is able to claim the top four listings, and you have a blog that is also able to take the next four listings, you will now have the top eight listings in search results covered. According to the Google blog:

As before, we still provide links to results from a variety of domains to ensure people find a diverse set of sources relevant to their searches. However, when our algorithms predict pages from a particular site are likely to be most relevant, it makes sense to provide additional direct links in our search results.

That variety of domains could well be your blog, especially if it is hosted on its own domain with the appropriate domain name. Don’t be surprised to see businesses now registering domain names using their business name with the term ‘blog’ or similar added to the end. We recently reported on an admission from Matt Cutts that exact domain matches rank higher than they normally should. Put the two together and you have two sites that rank highly for any searches on those domain names.

It’s only a small step since your reputation can be badly tainted in many other ways. Reports may not float to the top of search results based on your business name, but they could based on product names, perhaps a brand name, and through non-search entities such as social media. Still, every little bit helps, and this change will certainly go a long way to protecting a business’ reputation in the search results. All you need now is a blog that is ranking well – you do have one, don’t you???

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>