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We’ve heard a lot about online reputation management the last couple of years, but is it really necessary? Is this something that everyone should be concerned about?

The best way to answer this question is to ask another question in turn: Would you think reputation management was important if you suddenly found a group of people making disparaging comments about you, your company and your brand? If you answered that question in the affirmative then you’ve answered the first question as well, however, if you wait until then to start managing your reputation online then you’ll be starting too late.

The time to start managing your online reputation is before you need to. That is, before your reputation is in danger or being attacked.

Many people find out the hard way that reputation management is important. They find information about them that they didn’t create and that they don’t find complimentary. That’s when they want it removed. Sadly, however, you can’t remove it. The best you can do is bury it beneath other information about you that is positive. But how?

That’s a question for another blog post, but suffice it to say that online reputation management is a necessity for almost all businesses and persons. But when should you start? How about now?

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