There are a variety of ways to go about managing your reputation online and I’m sure you’ve heard all the recommended ways of doing it, like:
- Your own domain name
- Social networking
- Article marketing
- Social bookmarking
- Direction submissions
- Forum participation
All of those are great tools for reputation management, but those aren’t your only tools. There is one tool that is owned by a prominent company online, but that few people have really considered. It’s called a Knol page.
The interesting thing about a Google Knol page is that you can write it like an article for an article directory, but unlike most article directories, Google allows you to include links in the article. And it can be longer than a usual article. The idea is to establish yourself as an authority in your niche and drive traffic back to your website. It’s a great reputation management tool if you use it correctly.