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There’s a lot to be said for online reputation management. I mean, using articles, blog posts, social media, etc. to management your reputation online. But can you use off line material? Can print publications be used for online reputation management?

Absolutely. But I’m not talking about replacement here. I’m talking about enhancement.

You still want to use traditional online marketing resources to manage your reputation online, but writing articles for print publications, networking at physical events, and writing and publishing a book in print can do wonders for your online reputation as well.

The big thing to keep in mind is using online and off line resources for an integrative approach to marketing. That’s where print comes into play with online reputation management.

When you write articles for print publications, do you add your web address to your bio? Do you let people know where to find you online? You should. And that’s a part of your overall reputation management plan, or should be.

You can do this simple thing every time you engage with an audience off line. Direct them back to where they can find you online. Every time you do that, it helps your online reputation. And that will replicate the more you do it.

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