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Sometimes the smallest things can have the biggest effect on any business. There are reports from Australia that a leading business group ‘forgot’ to renew their domain name.  Not only did they forget, they were unaware that it had then been sold off in a domain auction for over A$30,000.  It wasn’t a brand name or business name that they could lay any claim to either – it was the very generic, and one would have thought, highly desirable hardware.com.au domain.

To add insult to injury, the business group that picked the domain name up was one of their biggest rivals. Any reputation that can be attributed to that domain name will now flow to that business’s biggest rival. That’s more than just loss of reputation, that is taking the power of your reputation and gifting it to your competitor.

Some would claim bad management, and perhaps it was. How did they lose a domain name that was that important? They simply forgot to update the email address in the registrant details.  The lesson here for all businesses is to keep a firm eye on the little things behind an online business. Your domain name, and even your hosting account – forgetting to pay either can see your site disappearing overnight.

Losing a domain name like that is really unforgivable. Allowing your competitor to pick it up and use it is even worse.  Do you know when your domain name is due for renewal? Is all your information up to date in the registrant details?  Perhaps you had better check!

2 Responses to “The Biggest Blow To Any Reputation – Losing Your Domain Name”

  1. That is truly amazing to hear such a large and broad term like that was not properly protected. I have been stunned by some of the domains that I still see available as well.

  2. That is truly amazing to hear such a large and broad term like that was not properly protected. I have been stunned by some of the domains that I still see available as well.

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