Reputation management is not rocket science. It’s more like story telling. There’s a beginning, a middle and an end. The beginning is monitoring – monitoring your name brand to see what people are saying about you. The middle is what you do in response to that. And the end is the follow up.
You can go online and start posting all kinds of stuff about yourself and do it in a vacuum. Build a website. You should have one anyway. Start social media marketing. Do a little Twittering. YouTube your videos. And so on. But what are you doing it for? Do you have a plan? A strategy? Are you winging it?
Don’t wing it.
It’s better to start off with a plan. You can modify the plan later if you have to. But start with a plan. And the first item on your plan should be to see what people are saying about you before you start talking about yourself. How you approach your own brand reputation management could have something to do with what’s already being said. You can’t change what you don’t know.
There are some tools available for you to help you do better reputation monitoring. Here are three tools that you should start using right away:
- Google Alerts – It’s free. Enter your name brand and receive e-mails any time someone online mentions it.
- Twitter – Start paying attention to Twitter. If someone is saying something about your brand right now then you want to know about it. Conduct a Twitter search for your brand name. See what’s being said.
- Facebook – Facebook is now the most trafficked website online. If someone is talking about you they are probably talking about you on Facebook.
These won’t be the only tools you’ll use to monitor and manage your reputation online. But they are a good place to start. If you have no online presence yet then start with these three tools. Effective reputation management branches out from there.