The best reputation management is a multiple channel distribution of your content. The more often you appear online, and in as many places as you can appear, the better off you are. And it’s not just to combat negative reviews of you and your business.
Google will only index two pages on any one website for a particular key term. That means if you want your brand or name to have search traction then you’ve got to hit it on several channels – your website, your blog, the Internet Yellow Pages, a local review site, a couple of different social networks, a video website, etc. The more channels you grab onto the better off your reputation will be, especially if someone does begin to attack your reputation online. By taking hold of several channels at once you’ll make it more difficult for negative reviews to appear.
Unfortunately, most people take a reactive view of online reputation management. You need to be proactive. The best defense is a good offense, even with reputation management online.