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Online reputation management is one of the most important tasks for any business in today’s multimedia culture. Once you decide to start marketing your business online, you are engaged in some type of reputation management. You might as well make your reputation-enhancing activities a proactive agenda item in your efforts to increase your business online.

One of your most important tools for managing your reputation online is social media. That includes Facebook and Twitter as well as any niche social sites you use, social and mobile apps, and collaboration tools. Anything with a social element can be used for your online reputation management needs.

Rich Gorman has a short-but-sweet article at Marketing Pilgrim that touches on how to use use social media for online reputation management. His three recommendations include:

  • Picking the right platform
  • Engaging the user
  • Using keywords

These are really easy to decipher. When it comes to picking the right social media platforms, all you have to do is ask where your target audience is, and where will your content have the biggest impact? That may be Facebook or it could be LinkedIn. It could even be a smaller network like Quora or FourSquare.

User engagement is also important. Don’t just spam the social media sites with useless information. Try to engage and interact with other users with posts that will help them and make you an expert in your niche.

Finally, keywords are searchable. Don’t overdo it, but do include keywords in your posts.

Social media engagement is reputation management. The more you do, the more you’re likely to increase your standing in the community and the more you risk doing something that will have a backlash on your reputation. Be wise and stay connected.

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