Remember when everyone went ga-ga over video marketing? The talk of the town was it’s the next thing. Remember?
It happened right after YouTube started to climb sharply in popularity.
Then, remember when mobile marketing was the big thing? When did it happen? Right after everybody and his dog decided that you could Facebook on your phone. Now mobile phones are supposedly smarter and marketers are trying to figure out a way to get into your ear through them.
Well, it seems that now nearly 20% of consumers have e-books and another 19% have tablets. So it’s time to start on the tablet marketing bandwagon, right?
Hold on before you start mocking me. I’m not being facetious. Not entirely anyway.
What can a tablet do? Play music and other audio files. Broadcast videos. Display e-books. Think any of those could be useful in promoting your business? How about that Internet radio show you wanted to start last year? Or that YouTube video channel? Maybe that e-book you’ve been putting off writing?
Yep, all of those can be marketed to tablet owners. So maybe now is the time to start looking at tablet and e-book marketing.
There are other benefits to promoting you and your business through these media. It also doubles as reputation management. That is, the more you publish and the more you promote yourself in a positive light the bigger and better your reputation will be online and off line.
Don’t just take up tablet marketing because it becomes a fad – it will. Do it because it delivers on the benefits.