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There are reputation management tools and then there are reputation management tools. The best tools for managing your reputation online are more than just reputation management tools. They are tools that can also – and should also – be used for other things.

For instance, a good reputation management tool will also optimize your website for search engines for the key terms that are important to your website as well as the key reputation term that you are managing. It is a branding tool, and SEO tool and a reputation tool all rolled into one.

So what tool is that?

Your blog. And this is what your blog does in each of those areas using normal, every day tactics that the search engines approve:

  • Adds fresh daily content to your website – This alone takes care of all three of your goals: Branding, Reputation Management and SEO. Your blog is a unique branding tool, but it also can be used to SEO your website around your key terms. Every key term that is important to your marketing efforts can be taken care of through your blog. Then there’s reputation management. If you write your blog yourself and sign your name to every post, that’s a big reputation plus. Even if you hire a ghostwriter, you can have blog posts signed as they are a reflection of you and your values.
  • Link building and internal navigation – Yes, this is also a three-time bread winner. Your anchor text not only acts as an SEO element for your website, but it also is great for branding. And links that include your key reputation terms perform an added boost as well.
  • Increases your chances of being found – Every blog post is counted as a unique web page so the more often you blog the more often you brand and SEO your website and manage your reputation.
  • Gets your website crawled more often – If your website is crawled more often then the search engines will update their indexes more often to rank your important pages for your key terms, key reputation terms and, of course, that makes you more brandable.

So, as you can see, your blog makes your website more brandable, increases your SEO and adds a reputation management element that other SEO and branding tools do not. It’s the perfect reputation management tool.

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