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There is never a fool proof way to do anything. No matter what you try, in reputation management as well as in SEO or anything else, there is always a way to fail. But there is one way to ensure that you manage your reputation online well and that you at least give it a full faith effort to remain spotless. That one method is to provide excellent customer service.

While good customer service can’t ensure that no one will ever accuse you falsely or take a legitimate claim public unnecessarily, it will reduce the chances drastically. After all, happy customers have no reason to complain.

You can perform all the SEO tricks in the world, be diligent in how you present your web pages to social media sites, and consistently pound away at search engine listings until you get them all. But none of it is a good substitute for great service. Provide great service and people will talk about you. Provide a lousy service and they’ll talk but no amount of SEO will undo the damage. Good reputation management means never having to clean up a mess in the first place.

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