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I’ve been reading more and more about AuthorRank lately. So let’s define what that is.

AuthorRank is a new ranking algorithm instituted by Google. While it isn’t official in terms of Google itself saying this is what they do, speculation among SEOs and Internet marketers is that this is the direction Google is moving and the way authority will be judged in the future. It actually makes a lot of sense.

Instead of analyzing raw back links, Google will analyze who those links are from. Not “who” as in web properties, but “who” as in actual authors.

For instance, if you are linked to from another website in your niche, that’s grand. But if Bob Jones links to you from that website and Bob Jones is the most authoritative author in your niche, then that’s pure gold. If Sally Matthews is a new author with a slightly positive authority, then that link from her article will carry some weight based on the authority of the website, but it won’t carry as much authority as a link from Bob Jones.

Under this system, AuthorRank makes recommendations (links) from established authoritative authors much more valuable. The system will invariably do away with spam and link gaming. But it has to be managed.

In other words, AuthorRank is a score (kind of like a credit score) that will force web authors to pay much more careful attention to who they link to and why. They will have to manage their authority within their various niches. You might as well call it a type of reputation management.

As I said, this isn’t official, but I can see the Web moving in that direction and it’s all going to start making Web authors be more careful with what they with with their links.

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