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Reputation Management has been a buzzword for a couple of years now. But what does it mean?

If you listen to some Internet marketing gurus you’ll hear that reputation management consists of signing up for as many social media profiles as you can. Or you might hear something that sounds a bit like search engine optimization and it could leave you with the impression that search engine optimization and reputation management are one and the same. They are not.

While reputation management involves the use of SEO and social media, it would be a mistake to thing that this is all there is to it. Online reputation management is a way for business owners to maintain a positive perception of their business using Internet marketing tools. Those tools go beyond SEO and social media. They also include:

  • Your company newsletter or e-zine
  • Your blog
  • Forums
  • Display advertising
  • Other forms of marketing online

At the heart of reputation management is customer service. If you provide great customer service and treat your employees well then no one would have any reason to say nasty things about you. However, realistically, no matter how well you treat people, there will come a time when things just don’t go right and someone will attempt to mar your reputation. You should think about how you will manage that process before it happens. Reputation management is an ongoing strategy, not something you throw together when you need it.

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