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Reputation management is one of those things that most people don’t think about until they need it. But it’s one of the most important aspects of doing business online and you should think about it right from start. How are you going to manage your reputation?

First, you need to stop thinking about reputation management as a clean up exercise. Yes, you might have to do some clean up from time to time. But that’s not necessarily what it’s all about. It is about ensuring that you go about your business like a business and keeping a positive image of yourself in the blogosphere and elsewhere. But how?

For starters, you should engage in a dialogue with members of your target audience. Engage them with conversation in a comfortable environment – like on your blog or in a chatroom or forum.

By treating others as you would like to be treated, you can go a long way in ensuring that they see you as the expert and kind human being you want them see you as. Keep your head up, walk in a dignified manner, and be yourself. There is really no better way to manage your reputation – online or elsewhere.

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