Online reputation management is really about one thing. Presenting yourself in the best light possible. Also known as “putting your best foot forward.”
It really doesn’t matter what tools you use. The whole point is to make yourself look good. You are running a business.
Reputation management can best be described as a positive and a negative. The positive is you telling the world who you are and what you do. What you’re good at. The negative is combating negative reviews or comments about you or your business. The reality is, most businesses don’t have to worry about that last part. Still, it’s good to be prepared in case you have to.
The best negative defense, of course, is a positive offense. You want to make yourself available in as many places as you can and in as many high profile places that you can. That means Facebook.
Facebook is a good place to meet people. All you really have to do is make friends and interact with them by writing on their wall and responding to what they write on yours. Post photos and videos and links of your favorite places. By simply doing what you do best and sharing who you are with your friends and contacts you are performing the best reputation management that you can in a natural way. It’s really that simple.