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It is difficult in life to escape getting a reputation. Everything you do tells who you are. That principle is even more important online where everything you do becomes a permanent record of who you are or who you used to be (and, consequently, who others perceive you to always be). Reputation management is the science of maintaining a presence online that you can always be proud of. It’s an activity that is inescapable.

Everything you do speaks. Online and off line. Whatever others see you produce becomes a part of your persona, or their perception of your persona. And it has a positive or a negative effect.

The idea behind reputation management is to present yourself in every situation in as positive a manner as possible and to address any negative or neutral concerns in a forthright and up front manner so that others see you as you really are. That’s a challenge in any environment, but doubly so online. That may be why so many people are shy of entering forums and making posts about themselves on blogs and other Internet properties. But you need not be afraid.

With a strong reputation management strategy backed by a solid philosophy, you can design your online perception from scratch and leave others think positively about you everywhere you go. It takes work, but you can do it.

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