A lot has been said recently about Facebook, its privacy policy and its attempt to re-brand the social graph with Like buttons on everyone’s website. It’s an ingenious idea, really. But how can you turn that into a reputation management tool for your brand?
First, realize that nothing works if you don’t use it. Secondly, if you understand that rising in popularity on the social networks is a game of give and take then you’re off on the right foot. It isn’t so much about the marketing as it is about the social and the media. The idea is to build relationships. When you do that with a focus on what is good for others will also be good for you then others will like you – er, I mean, ‘Like’ you.
The Facebook Like button has the potential to be the most popular reputation management tool to date. You simply place it on your website’s pages and let your visitors do the Liking. If they truly like what they see then they’ll help you promote it.
Here’s how that works in your favor (besides the obvious polishing of the ego): Those Likes will appear in each user’s public settings on their Facebook pages. Their visitors will see you and that could translate into more visitors for your website. As you gain more Likes, you’ll gain more prominence within Facebook. That, in turn, will push you up further into the search engine rankings – that is, your profile or fan page will move up in the rankings. That will also lead to more traffic and, potentially, more Likes. The Like button could actually be a viral reputation management tool, the likes of which has never been seen before.
Of course, as I said, if you don’t use it then it won’t work.
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