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Should you be a guest blogger? There are a lot of people online right now telling you that guest blogging is the holy grail of Internet marketing. That’s debatable, but what’s not debatable is that guest blogging does have its benefits. What are they?

Here are 5 benefits to guest blogging that you should consider and chase. There’s nothing wrong with coveting your neighbor’s online reputation.

  1. Enhanced reputation management – If you guest blog on the right industry blogs within your niche, you will build a solid reputation for yourself. Merely being associated with highly valuable and recognized blogs will enhance your online reputation.
  2. Position yourself as an expert – By writing about industry topics and offering solutions to problems you can make yourself an overnight expert on your topic.
  3. Expand your audience – When you write posts on other blogs within your industry you’ll reach people who otherwise might never hear of you. You have the opportunity to expand your audience and tap into someone else’s reservoir.
  4. More traffic to your website – There’s hardly a benefit more important than more traffic to your website. This is an extension of your reputation, your perceived expertise, and your audience expansion efforts.
  5. Search engine optimization – You might as well go for the link while you’re there. You don’t want to appear as if the link is the most important thing to guest blogging, but since you’re there, you might as well take the link.

Focus on the benefits of guest blogging and take advantage of them. It will only help your business.

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