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If you have a Facebook fan page for your brand, it can show up in the search engine results. But you should optimize it to give it an extra boost. Here are 5 Facebook fan page optimization tips, courtesy of SEOmoz.

  1. Get a vanity URL – Facebook allows you to get a vanity URL for your fan page after it has received 25 likes. Make sure you use a vanity URL that utilizes your primary keyword or brand name.
  2. Use a branded title for your page name – When you name your Facebook fan page, give it a name associated with your brand name. If you can’t do that, give it a keyword-based name. This will go a long way to making your fan page better optimized for search traffic.
  3. Include a phone number and address – This is very important for local businesses. This information will make your business more searchable in Google Local Search.
  4. Link back to your Facebook fan page – If you own a blog or you have a Google+ account, link to your Facebook fan page. Associating your fan page with your brand in all the places where you are recognized online will help that page to rank better in the search engines.
  5. Optimize your status updates – When you create a new status update on your Facebook fan page, use keywords. That will optimize the status update as well as the page overall. The first 18 characters of your post serve as your meta description, so be sure to front-load your keywords.

Optimizing your Facebook fan page is just one more thing you can do to boost your brand’s search chutzpah online. Don’t overlook it.

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