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If you haven’t heard of AuthorRank yet, allow me to be the first to let you in on the secret. Google is planning some big changes in how website content is ranked. In fact, the plan is already underway. The key is your reputation as an author.

Five years ago, or even three years ago, Google didn’t have the resources available to be able to separate content according to who wrote it. Now they do. That big resource, which you’ve likely heard of by now, is Google+. If you want your author reputation to expand and grow, then you should join Google+ now.

Google+ is often billed as just another social network, but I assure you it’s not. This is Google’s flagship search engine marketing arm.

More and more, Google is ranking content by the reputation of the person who wrote it. That means more than simply having an article rank well for your name when someone Google’s your name. It also means that when someone Google’s a specific key phrase, if you’ve written about that topic and you have a credible reputation according to Google’s AuthorRank algorithm, then you’ll rank for that key phrase. This is the new search engine optimization.

AuthorRank is a big deal. If you want to learn more about it, give us a ring. The future begins now.

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