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A new survey shows that Facebook fan pages are effective marketing. This may come as news to some people, but it’s not surprising. What is really surprising is that there was no mention of Facebook fan pages as search marketing tools.

With Facebook, profiles and fan pages are generally indexed in the search engines, but not much else. If you build a highly optimized Facebook fan page then you could see that fan page rank well in the search engines and that could lead to additional business for you. That’s why so many businesses are flocking to Facebook to build fan pages. They are not only effective but good search marketing vehicles.

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