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I watched an interview with Sergey Brin, cofounder of, and president of technology, at Google, in which he discusses the reasons for Google’s late entrance into the browser race with the beta release of “Chrome”. Chrome is Google’s answer to Microsoft’s Internet Explorer and Apple’s Safari, and according to Brin, the success of Mozilla’s Firefox was a primary reason for the decision to develop the browser.

General first responses to the beta version, including my own, is positive in outlook. Based on Google’s success in the past with Web Applications, such as GMail, Google Docs, Adwords, and iGoogle, it’s a fair bet that many are looking forward to future versions of the Chrome browser software. Considering how well Google has managed to integrate their web apps into other browsers, it should be a treat for regular Google web apps users to customize a fully-functional version of Chrome.

The main feature in Chrome is a combined search and website bar. What this means is, there is no need to visit a search engine site, such as Yahoo, MSN, and of course, Google, in order to perform a search. This is similar to having Google Toolbar installed on your computer. Basically, you can type in a URL or search term, and Chrome will either take you to the website entered or return a list of results for a search term entered. A list of color-coded suggestions are also available in a drop down menu while typing.

Another key feature of Chrome is the most visited page, which automatically displays when a new tab is opened. This page displays a number of browsing options, the most pertinant being a series of thumbnail previews of the most common sites you visit.

In my opinion, this is a good step for Google. Many people are questioning the timing of the release of a new browser software, especially from a company such as Google, who many would have expected to have done so years ago. However, many questioned the release of Mozilla Firefox among giants such as Internet Explorer and Safari, and as many know, it has become a huge success. What it comes down to for most people is preference. The decision for others, however, will be their daily browsing habits. For those that utilize many of Google’s web applications, future versions of Chrome will likely be their browser of choice.

The main problem I see for Google Chrome is the support of third party developers, or lack thereof. Assuredly, Google will eventually integrate equivelants to many popular browser plugins, such as Robo Forms, Delicious, the Stumble bar, or other common toolbar downloads. The question is, does Google really need the support of these third party developers?

At present time, I would only recommend downloading Google Chrome for simple browsing, as it’s main offers at present time are easy search and a larger area for browsing. For anyone who uses toolbar plugins, it may be pointless until further versions are released. As a consistent user of Google web apps, I am looking forward to the culmination of Chrome.

What will Chrome mean for the Internet Marketing world? It may mean that your Internet Marketing Firm will be able to improve by utilizing Google’s subsequent releases of Chrome, but only time will tell.

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