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So you’ve decided to start a blog to promote your business. That’s a good move. But how often should you update your blog?

That’s a good question. The answer is, It depends.

How much traffic would you like your blog to receive? How serious are you about search engine marketing? Do you want the search engines to crawl your blog often and update their search engine listings accordingly? Are you doing it for fun or for profit?

Blog marketing is not a hit-and-miss proposition. It is a commitment. The more often you do it, the more likely you are to see positive results. That’s how it is with just about anything. Right?

The search engines view each of your blog posts as a single web page. But they also pay attention to your entire website. Every time yo update your site, they send their spiders back to crawl it. Update it every day and you’ll get crawled every day. That means each blog post you write has the potential to achieve high search engine rankings in addition to your site as a whole achieving those rankings.

Every blog post is a new opportunity. The more opportunities you have, the better your marketing. So how often do you think you should be blogging?

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