If you haven’t heard of Google Panda, then I’d say you’ve been hiding out under a rock. Or maybe you don’t pay much attention to the search engines and their algorithmic changes. A recent change at Google, which everyone is calling Panda, has forced certain websites – like HubPages, for instance – to take a harder look at their user-generated content.
Some of the changes that HubPages has been forced to make include:
- A ratio of words in content to product being promoted
- No more pixelated images
- No affiliate links
- Higher quality standards on over-saturated topics
- No duplicate content
I’m surprised that HubPages ever allowed duplicate content at all, but they did. And that’s one of the reasons that Google slapped them hard, killing them along with hundreds of other “content farms.”
Whether you agree with that decision or not, I think it will lead to higher quality articles on HubPages and it will benefit article marketers who use HubPages. It should benefit the entire ecosystem of online article marketing.
When it comes to article marketing, and any Internet marketing really, you can’t sacrifice quality. Your reputation is at stake with every article you publish. Don’t take the easy way in hopes that you’ll win on a short term gain. Your business is your livelihood and that’s a lifetime achievement.