Now that Facebook is the most trafficked website online, is it good search engine marketing?

It depends on what you mean by search engine marketing. If you expect that every message you post on Facebook is going to end up in the search engine results, don’t count on it. But if you mean that some aspects of Facebook have a good chance of ending up in the search results then yes, it is good search engine marketing.

Facebook profiles have been indexed for some time now. If you have a Facebook profile and you are active on Facebook then your profile has a good chance of ranking well for your name. At the very least it makes for good reputation management. But profile pages are not the only pages that have the potential to be indexed in the search engines.

Fan pages, too, can get indexed and rank for key terms. Since businesses can start a fan page without having a Facebook profile, it makes for a great opportunity to target a keyword and get a search engine ranking.

Another way that Facebook could be good search engine marketing is through real-time search. Some of the search engines, like Bing and Google, are beginning to index Twitter, Facebook and other other social networks in their real-time indexing and that could mean great search engine marketing.

So what do you think? Will you be using Facebook more?

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3. Are Facebook Pages Good Internet Marketing Tools?
4. How Good Is Your Site Search Engine?
5. Is Facebook Good For Marketing?