Twitter has announced that it will start introducing ads called Promoted Tweets, except that these ads will be organic tweets with one exception. They’ll be labeled Promoted Tweets.
And there is one other difference as well:
There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar—they must resonate with users.
The plan is this …
Promoted Tweets will be added to users’ Twitter streams according to relevance. If Twitter users don’t reply to or retweet the Promoted Tweets then they’ll disappear. They won’t be shown any more. My question is, Will the advertiser be reimbursed for any unpublished tweets or is the risk a part of the deal? Do advertisers pay a flat rate and take a risk on the tweet not resonating?
This certainly looks interesting and if the first phase of advertisers manage to pull off ads that resonate then I’m guessing that other advertisers will be given an opportunity as well. Will Promoted Tweets become another potential advertising stream for search engine marketers who want to reach their target audiences? Will it fly?