Search engine marketing is the practice of influencing a website’s rankings by increasing their visibility in the search engines. It is generally thought of as existing in two branches: Paid search and organic search.
Link building falls into the organic search model, which generally is defined as the process of building web pages with search engine optimization in mind and increasing a page’s chances of ranking higher in the search engine results. On-page factors alone generally are not enough to hold search engine rankings long term. Hence, the reason for link building.
Link building seldom does well by itself, however. A poorly defined website with poorly written content will not be made better with great link building. If your link building succeeds you will only be successful at driving traffic to poor websites.
But if your website is well written, has a great design, and your on-page SEO is excellent then great link building can give your site a real boost in the search engine rankings. And if you do any paid search marketing, your paid ads existing alongside your organic search listings will be much more effective. That’s when you know that your search engine marketing efforts are really paying off.
Related posts:
- One Cheap Link Building Tactic
- Is Link Building Dead?
- Is On-Page SEO More Important Than Link Building?
- Will Social Search Change Search Engine Marketing?
- Getting The Balance Right In Search Engine Marketing