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MSN is determined to take over Google’s dominance of the search wars. And its latest weapon in the battle is the newly minted Bingbot. Honestly, though, it’s just a new name, not a new bot.

Bing has changed the name of its bot from MSNbot to Bingbot. But that name change is not all that has changed. The bot is also more adept at crawling non-optimized websites, so Bing says. Take that for all its worth. I wouldn’t purposely fail to optimize my website in hopes that the Bingbot would find room for me in in Bing’s search rankings. That would be foolhardy.

The bright side for webmasters is that you don’t have to change anything in your robots.txt. Bingbot will still respond to calls for MSNbot. In other words, when you look in your log files and see “Bingbot” you can just consider it the same as “MSNbot”. In fact, because that’s what it is under a new name.

So will Bingbot help Bing overtake Google as the No. 1 search engine? Only time will tell. Meanwhile, learn more about how you can sing a song the Bingbot will enjoy.

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