Does your website load slowly? If so then you need to figure out how to get it to load faster because Google has now made page load speed a ranking factor.
This is very significant. If you do any pay per click advertising then page load speed has already been a factor for your quality score. But yesterday Google announced that site speed will now be considered as a ranking factor.
This actually makes a lot of sense. Users don’t like to land on a page and have to wait for it to load. It could mean the difference between them staying on your site or visiting your competition. So why should Google be concerned about that?
Truth is, they’re not. They don’t care if you make any money or not. But they do care if they make money and they do care if searchers have a good experience on any site that Google sends them to. If your site is an AdSense site and it loads slowly then Google will make less revenue. If you advertise your site using pay per click advertising and it loads slowly then you’ll likely have fewer clicks and Google will make less money. See how it works now?
Fix your site load speed or you might start seeing your pages fall in the rankings.