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Do you know the difference between SEO and SEM? They seem to be synonymous terms, don’t they? Actually, there is a difference.

    SEO = Search Engine Optimization;
    SEM = Search Engine Marketing

There’s where the similarity ends – or begins, I might say. Now let’s move on to definitions.

Search engine optimization is the practice of using keywords, links, and other on-page and off-page factors to rank a web page in the search engines.

So what is search engine marketing? Well, it’s a bit broader term. It can encompass SEO, but it also encompasses pay per click marketing and any other form of marketing that directly relates to marketing through the search engines.

The key to marketing online is to get your search engine marketing to collaborate with your other marketing initiatives. Your PPC, SEO, social media marketing, display advertising, affiliate marketing, and any other marketing you do online should work together to brand your company and lead to more effective search engine positioning all around. If you do that well then you’ll go a long way to achieving a high impact reputation enhancing marketing drive. That’s what you want, isn’t it?

Online marketing is just another channel for your business. It’s not the only channel, but it’s an important. It will behoove you to learn the principles and then work them to your, and your customers’, advantage.

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