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We’ve seen the integration of online marketing strategies and resources and they seem to be drawing closer together rather than further apart. Specifically, I’m talking about social media and search.

Facebook is the largest social media site online and many of its best features offer search engine benefits. Twitter is leading the way into a more robust and scalable social media environment online. Plus, each of the search engines is playing around with offering real-time search, a social media phenomenon. Social search is the next big thing.

But what about search engine marketing, or more specifically, pay per click marketing? Will PPC be integrated into that mix any time soon?

Strangely, fewer and fewer people are clicking on those ads. The search engines are actually looking for ways to increase click throughs. But the social networks do offer their own brands of pay per click marketing – Facebook and StumbleUpon have led the way in this regard though the results have been less than stellar. The world is still waiting to see what Twitter will do.

Nevertheless, we stand at a precipice. Social media and search engine marketing are coming together in a big way. There’s no telling where we will be in a couple of years.

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