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Search engine marketing is not so easy to define, but it is simple to explain. There are really two sides of it – paid search and organic search.

Organic search has to do with natural search engine listings. Those are the results that appear when you make a query at one of the search engines. They appear down the page and centered with paid listing usually appearing above them and/or to the right or left in a sidebar fashion. Typically, searchers prefer to click on the organic listings at Google, but at MSN most of your searchers prefer the paid listings. Both are considered a part of search engine marketing.

Search engine marketing is any marketing done through the search engines. But you really want to use both paid search and organic search in your marketing strategy and make them work together. That’s easier said than done, but it is possible. If you need a guide to show you how to make the most of your search engine marketing efforts, one is just a click away.

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