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When evaluating site content, it’s vital to, have a look at the title tags when doing SEO. If the title tags don’t contain keywords relevant to the content of the web page, then it has a significantly lower chance of showing up in the search results. Unfortunately, many web designers these days don’t know anything about search engine optimization. A common misconception is that your site will show up for its keywords when you add them in it’s “Meta tags.” The truth is, that meta tags are one of the least effective things you can do to improve your site’s search results.

Below are a few guidelines for writing effective title tags, when we do SEO at Reciprocal Consulting, we evaluate many factor of “on-page” optimization, and help to make your site as search engine friendly as possible.

  • Don’t exceed 10-12 words in the title tag.
  • Make sure that the keywords you’re targeting are actually represented in content on the page.
  • For more competitive keywords, keep it short and sweet.
  • For less competitive keywords, or when you’re not targeting anything specific, shoot for the “long tail” by having longer title tags.
  • Think about clickthrough rates and visitor perception – the title tag is the first thing they will see in the search results, so it helps if it has meaning, rather than just a bunch of keywords mashed together. You want visitors to click on the search result, not ignore it as spam.

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