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It’s called Universal Search. Google has been doing it for a couple of years now. Including videos in the organic search results for certain key phrases. Where do you think those videos are hosted? Most of them are on YouTube.

Most of them, not all of them. But YouTube is the most trafficked video site online and the second most popular search engine. That means that video content found at YouTube is highly valuable to the search engines. You can get your YouTube videos to appear online for search queries and have those videos rank reasonably well for the key search terms you are targeting.

The first step, of course, is to produce a really good video that people want to watch and share with their friends. Secondly, upload it to YouTube.

Beyond that, how do you optimize for the search results page?

Here are a few tips to keep in mind as you optimize your video content on YouTube for the search engines:

  • Use your video title as an opportunity to target the right key phrase.
  • In the text portion of your video upload, describe your video accurately using the proper keywords.
  • Establish a YouTube channel with your keyword in it.
  • If you include links in your YouTube video, make sure they point to a relevant page on your website.

Video optimization is just now getting its start, but you can be sure that YouTube videos will have as high a chance to appear in the SERPs as any content can.

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