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If you are new to search engine marketing and you’re wondering just what a search engine marketing company does, go no further. I’ll give you the nitty gritty, and the down and dirty, right here.

There are several Internet marketing strategies a search engine marketing company can perform for you. Let’s start with web design.

A good search engine marketing company doesn’t just design your website. They help you plan it. What language does it need to be coded in? Would ASP best suit your website? How about PHP? What kind of server should it be on? Windows or Linux? What is the best way to incorporate the social media experience into your website? These are some of the questions a good web development firm can help you answer as you make your mark on the web.

Beyond web design, your search engine marketing company should help you determine the best promotional strategies for driving traffic to your new website. Some of those methods include:

  • Pay per click advertising
  • Article marketing
  • Search engine optimization
  • Display advertising
  • Link building
  • Social media marketing
  • Directory submissions
  • Blog marketing
  • Video marketing
  • Forum marketing

And that’s just to name a few. The methods for driving traffic to your website could be quite different than the methods used for another website. Since every web business is different, every online marketing strategy should be different. A search engine marketing firm knows that.

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