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You don’t think you’re a spammer. You’re just doing what all the other Internet marketers out there are doing. You’ve read all the popular SEO blogs and you write your content to their specifications. You’re one of the good guys. Right?

Maybe not. Your content could have some spam in it.

I’m not trying to jerk your chain. Really, I’m not. I’m simply pointing out a fatal flaw in the thinking of some Internet marketers. Here’s the flaw:

Just because everyone else is doing it doesn’t mean it’s not spam.

Get it?

Stop Following The Spam Crowd

Stop following the crowd. The search engines want you to publish useful, natural, original content. They don’t want you producing unnatural, canned, recycled content just so you can get a link from that cool new website with lots of promise. I hope you can see the difference.

Webmasters, SEOs, and Internet marketers have been conditioned to think a certain way about marketing online, but the truth is there isn’t just one way to do it. There are thousands of ways to market yourself online. The best way is to use a plan that is unique to your business. And that involves the creation of unique content.

Unique content is content that only you can produce. If it looks too much like your competition’s content, then it isn’t unique. It needs to change.

If your content could have been written by anyone, then it’s likely spam. At best, it’s just plain bad content. Good content is content that only you can write. It’s content that is recognizable as your content. No one else could have produced it. To publish that kind of content requires skill. You can’t kick it out in ten minutes.

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