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If you concentrate a lot on SEO and organic traffic then you should also be concentrating on the news that steadily flows out of the various search engines. There are those around at present who have little idea that Yahoo! search is now really Bing search or that has now folded its search arms and will concentrate now on it’s traditional Q&A sector.

Search engines are constantly changing their approach to search rankings so keeping on top of where their thinking is can be very important. News can also affect your past, present and future actions. For example, with Yahoo! and Ask not determining search results, do you still need the factors that many sites relied on. The keywords meta tag is a primary example – it now appears to be redundant although I know some who use the tag to confuse competitors (how? – load the tag with keywords you’re not targeting).

There are plenty of reports around the web today about Matt Cutts’ talk about Google and the directions of search. If a video of the talk raises its head then it will pay to actually watch it. You will find there are a lot of gems buried away in his talk including an admission that exact domain matches rank higher than they probably should.

Keeping up with the latest news is important when deciding the areas you need to target. This post probably appears to contradict yesterday’s post about avoiding too much information. However, it’s all relative to what you are attempting. If social media marketing is your game then concentrating on that material is important, not SEO. You also need to be able to filter the drivel away from what is important news. Of course, the bottom line is what you actually do with that information – but that’s your call.

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