Many small business owners new to search engine optimization and online marketing wonder why it takes so long to see results. There are a number of reasons why SEO takes time, but it’s not just SEO. PPC often requires several weeks, or months, as well. But why?
In a word, it’s all about the competition. No matter what niche you are in, if you are just getting started, then you have an uphill climb.
There are likely other businesses who have established an online presence in your niche. For every keyword you are targeting in the search results, you should expect a handful of competitors to already have a head start. Add that to the expectations of the search engines regarding quality content and you have a recipe for success or disaster depending on your implementation.
Google favors sites with age. That means that your new website is at a distinct disadvantage where search engine rankings come into play. That’s not to say you can’t achieve respectable rankings. You just have to work harder.
Recent updates in search engine ranking factors also come into play. Now more than ever, the search engines are looking for high quality content. Businesses new to online marketing generally have a learning curve. Your first attempts at creating high quality content will likely not work in your favor – until you learn what “high quality” actually means for online content.
In a word, you have to pay your dues. It can often be a lot easier to achieve high rankings out of the gate by hiring a professional content service that has a track record in working with businesses like yours.