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Guest blogging has become the de factor link building technique for some people. It’s become so popular that Matt Cutts recently declared it dead – too spammy. The good news is, it’s not the only link building method there is. It never was.

To be really effective at link building, you have to get creative. That requires a little out-of-the-box thinking, but it also requires some level of understanding how the Internet works.

Here are three easy-to-identify but often underused link building methods don’t involve guest blogging.

  1. Webinars – With webinars, you can list all the information for your webinar on your website. If you promote it properly, you’ll get others linking to your webinars page. Beyond that, offer resources on your website that you promote through your webinars. Your webinar attendees will leave pumped up and link back to your resources page.
  2. Video marketing – You can do essentially the same thing with videos. Create a few outstanding videos, upload them to YouTube and other video sharing sites, and lead people back to your resources page. You can do the same thing with podcasting.
  3. E-books – Write and publish awesome e-books. Create an e-books page where people can download your latest. If these are truly valuable resources, they’ll draw links.

You don’t have to scour directories and go on a guest blogging spree to create great links. Just get a little creative.

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