On-site SEO is every bit as important as off-site SEO. In fact, I’d say it’s more important. If you can’t get your on-site SEO right, then it won’t matter how good you are at off-site SEO. Here are three on-site SEO tricks that don’t get talked about much.
- 404 pages – There are all sorts of error pages, but the 404 error page can be the most frustrating for users – especially if yours isn’t optimized well. Don’t settle for the generic 404 page. Customize your page with your company’s logo and some helpful information to assist your visitors in finding the right web page. To do that well, include some link suggestions and encourage your visitors to keep trying.
- Site speed – Search engines love fast-loading websites. They don’t like slow-loading websites. Therefore, you should do everything you can to increase your website’s load speed. Often, sites load slowly due to an overwhelming number of huge graphic or video files, server issues, or clunky CMS systems.
- Rich snippets – Rich snippets are a good way to provide extra information about your page to help your site visitors find the information they are looking for. They won’t necessarily help your site rank better, but if visitors can’t find what they are looking for, then it won’t matter.
To increase your on-site SEO, try these helpful on-site SEO techniques.