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The reason clients outsource their search engine optimization is because they don’t have the time to commit to it or they don’t have the expertise necessary to create a successful SEO campaign. Both of those are understandable. However, you still need to be involved.

Some clients have the attitude that the SEO professional will take care of all of the details. Maybe they will, maybe they won’t. But the reality is, it’s your business. No SEO in the world is going to be an expert in every niche every one of their clients is a part of. You still need to be involved in the SEO process.

Here are 4 ways that clients often sabotage their own SEO campaigns.

  1. The client isn’t committed to the campaign – This typically happens in large organizations where a marketing professional hires an outside SEO firm but upper management, who have no knowledge or experience with SEO and don’t want it, have not been sold on the idea. This usually leads to infighting. This can often be a distraction to your SEO firm. Make sure everyone on your team is sold out to your SEO campaign before you start it.
  2. The client is not involved in the process – Don’t just hand over your SEO to your consultant and forget about it. Your input is necessary for keyword selection and strategy implementation.
  3. The client doesn’t keep up their end of the bargain – Whether it comes to paying for services or conducting experiments, testing, or research, if you tell your SEO consulting firm that you will do something, then you should do it. After all, you’d expect the same from them.
  4. The client doesn’t implement changes fast enough – If you agree to perform some of the tasks related to your SEO, then be sure to do it. Your SEO firm may be relying on you to complete certain tasks before they can do their jobs. If you don’t implement the necessary changes when you say you will or install particular software on time, then you could be hurting your own marketing efforts.

SEO is getting more and more technical and difficult to implement, not to mention costly. Don’t sabotage your company’s SEO efforts with any of these mistakes.

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