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It’s hard to believe that many SEO companies, Internet marketers, and companies online are using blog comment tactics from 2005 – tactics that aren’t at all effective and could hurt your reputation. On a daily basis, Reciprocal Consulting deletes spam comments, and some of them are from other Internet marketing consults who should know better.

Here are 5 specific ways that your blog comment might be considered spam and sent to the spam folder or the trash bin:

  1. Your comment is generic and adds no value to the blog. I see this all the time. Comments that are written and are so generic they could appear on anybody’s blog. If you aren’t commenting on something specific within the blog post you are commenting on, then your comment could be considered spam.
  2. The name you add to the comment form name field is your company name or a keyword. People like reading comments from other people. Companies and keywords don’t interact well with people. You’ll get more respect for your comments if you add them under your own name.
  3. Your e-mail address doesn’t match your domain name. This one is particularly puzzling when I see a comment from a Web marketing company representing a client and the e-mail address is from the Web marketing company’s domain rather than the client’s. I delete them.
  4. Your comment is full of links. The reason we ask for your website address is so that you can get a link back for your comment. There’s no need to add multiple links to your comment. We consider that spam.
  5. Your comment is in a foreign language. I see this often enough that it’s worth a mention. Why comment in Japanese or Spanish when the blog you are commenting on is English? I’m just saying.

With all the valid link building strategies available today, blog comment spam isn’t necessary. Why waste your time?

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