Before and after the Hummingbird update, one of the chief goals for many search engine marketers was, and is, to get web pages to rank highly for key search terms. However, how you go about that is different pre- and post-Hummingbird. One thing is necessary in both cases, however: Quality.
If you truly want to produce high quality content, here are five types of content that have a better than even chance of qualifying:
- Evergreen Content – Let’s start with the easy one. If your content has value today and will have the same value in five, ten, or twenty years, then it’s what we call “evergreen” content. That kind of content will always rank.
- Problem/Solution – This is content that answers a specific question or solves a particular problem. Think of a problem that you know people are having and tell them how to solve it.
- Case Study – A case study focuses on telling a success story. Take a particular client or situation and tell how that client was successful doing something. Make the “something” very specific. It can a product or service, a particular problem they wanted to solve, or a process.
- Hot Tips – If you have the “Top 10 Tips For Doing X” or a similar post, these are usually golden. Top tips content is very valuable if it focuses on real top tips.
- Analysis of a Topic – Write an in-depth analysis of a particular subject. That includes pros and cons as well as statistics regarding the subject matter. Take a position on something and defend it, backing it up with facts and figures.
Of course, there is never a guarantee that your content will rank well for your targeted keywords, but these five types of content give you a big leg up.