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At Moz, Cyrus Shepard shares 12 powerful ways to optimize for Google traffic without building links. It’s a great list, but I’d like to focus on just 5 of those optimization tactics and show you how you can put them to good use in simple ways.

  1. In-depth articles – You don’t have to be a news publisher to take advantage of this markup, but you should take a cue from popular news websites like Huffington Post and the New York Times. Use pagination, Google Authorship, canonicalization, and paywalls more effectively.
  2. Rich snippets – Google is adding more and more rich snippets all the time. You can use them for reviews, videos, events, books, articles, and much more. This is advanced SEO.
  3. Google Authorship – Google Authorship means having your photo appear in search results, which gives you a higher authority rating and potentially more click-throughs for your content.
  4. Local SEO – Cyrus Shepard mentions internationalized SEO, which is great, but what about local SEO? If you’re a local business, then you want to drill down.
  5. Social annotations – Simply sharing your content on Google+ is enough to increase your SEO potential. Your content will show up in more search results, even among people who are not in your network, but it will definitely appear at the top of the search results for people who are in your Google+ network.

Implementing these tactics won’t necessarily increase your search engine results or get you more traffic, but not implementing them will definitely hold you back.

Get more information on the best SEO tactics at http://reciprocalconsulting.com.

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