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Link diversity is an important SEO concept that is still misunderstood in a lot of ways. What it involves is how Google (and Bing) count your inbound links. It’s not enough to have those links. You must work hard to make your link graph look natural, and link diversity is the way to do that.

Here are 5 ways that link diversity is important:

  1. Link sources – Google looks at how many links you have, but that’s of secondary importance. The search engines are also concerned with how many domains you get your links from. Instead of going after 10,000 links from one domain, try to get links from as many domains as possible. Spread your inbound links out from around the Web.
  2. Anchor text – Don’t make your link anchor text all the same. Vary your anchor text and use many different keyword and non-keyword variations.
  3. Domain age – Links from older domains are more valuable than links from newer sites, but that doesn’t mean you can’t get links from newer sites. You should. Eventually, those sites will have age going in their favor too.
  4. Type of link – Text links are the best links, but image links provide value too. Get links from a variety of media, including videos, infographics, and whatever else is available.
  5. Niche variation – You’ve likely heard that links from websites in the same niche have higher value. That’s true. Still, you can get links from outside your niche if the content is appropriate. For instance, if you serve the automotive market and you leave a blog comment on a blog that is about music technology because a particular blog post was about car radios, that would be appropriate – and perfectly OK.

Link diversity is one of the most important concepts in link building. Pay careful attention to all of these factors.

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