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Natural language writing does not preclude use of keywords. In fact, you still want to employ some level of keyword usage, but you want to focus your writing on natural language techniques.

In the spirit of Google’s semantic language indexing policies, we’ve come up with 5 rules for natural language writing. Disobey these rules at your own peril.

  1. Rule #1: Use Keywords – The first rule is to use keywords, but use them sparingly. You want your primary keyword in your title and if you are linking to another page, use your primary keyword as anchor text. Also, use it a couple of times in your body content for every 500-700 words of content.
  2. Rule #2: Substitute Keywords – Take your primary keyword and find a synonym for it. Use your synonyms profusely. In fact, if you’ll write your content with a 5% keyword density, then go back and change some of those keyword phrases to synonymous phrases, you’ll be adding natural language fuel to your content.
  3. Rule #3: Keep Your Content Focused – Don’t go off on a tangent. Keep your content tightly focused on one topic. Make salient points on that topic and support them with facts.
  4. Rule #4: Speak In The Language Of Your Audience – I’m not talking about English vs. Spanish. That should be a given. I’m talking about using words that your audience can relate to. For instance, if you are writing about celebrities, would your audience say “celebs?” Would they use “stars” instead of “movie stars?” Don’t just use a word because the search engines like it. Use words that your audience will like.
  5. Rule #5: Take Out The Fluff – Natural language writing is terse, tight, and to the point. Don’t belabor the message. Say it and get out.
  6. Natural language writing has been around since long before the search engines. Instead of writing for robots, write for real people.

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