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Many SEOs are still selling spam links to their customers. These are links sold under the guise of “link building.” The problem is, they don’t really provide any link juice. Google has shut them down, which means you should avoid them like the plague.

  1. Article marketing – Article marketing used to be the bomb. Then it bombed. Google killed article marketing when it began penalizing article directories for content spam. Link spam went with it. Essentially, if you write articles just for the link value, then you won’t get any link value.
  2. Paid footer links – You get an e-mail from someone who wants to buy space on your blog. They offer you a nice price for a site-wide link, but it’s not related to your niche. So where do you stuff it? In your footer. No one clicks those links, right? Right. And Google pretty much ignores them. They could even penalize you if they detect that paid link.
  3. Web directories – Like article marketing, web directories used to be high value links. Then everyone started doing it and there went the neighborhood. These days, very few directories are good for links and the ones that are are highly specialized and probably require some form of payment.
  4. Social bookmarking sites – Two years ago social bookmarking sites were great for links. Not any more. They went by way of directories and articles. Low value if any at all.
  5. Forum spam – I’m surprised there are people still doing this. Don’t set up a profile in a forum just to get links. It doesn’t work.
  6. Blog comments – Blog comments are cool if you provide value to the discussion. If you are just commenting to get a link, guess what? The search engines know it.
  7. Profile spam – So you heard about a new social networking site. It’s popular and gaining users faster than Google can ban link spammers. So you join, add a profile, and link to every site you own. Bad idea. You just wasted your time.

Doing things just to get a link rarely works. Add value and you’ll get the link you want. Be sure to add value.

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