If you’ve been online for any length of time, then you’ve probably noticed that images are becoming more and more prevalent. In the early days of the Internet, images were used primarily as a way to capture attention. Once they did that, they were pretty useless. Even then, it was not uncommon to find pages and pages of content with no images at all. Today, it’s getting harder to find such anomalies.
Images are important, but they’re not just to capture attention any more. They often serve a broader purpose.
For instance, infographics are images that tell a story. You can actually build a web page with no textual content and say much more with the string of images as story. Your challenge then is to drive targeted traffic to that image.
Images serve another purpose, however. They not only enhance the content on your page, but they can actually enhance your search engine optimization.
There’s more to it than simply splashing an image on a page and adding an alt tag to describe what that image is for. The search engines are now associating images with the surrounding content. This sort of contextual analysis is going to get even better. Welcome to the semantic web.
Getty Images recently announced that you can embed images onto a web page. You can now have free images with credits and SEO value added to your content with a simple click. That’s not bad.