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I still run into people trying to do SEO likes it’s 2005. Bill Slawski has an excellent post at SEO By The Sea regarding a Google patent that may help the search engine identify link spam.

There are several aspects of this blog post that we could discuss. I’d like to focus on one point: Anchor text spam.

Here’s what Bill says about it.

Anchor Text Spamming – This involves acquiring links from a large number of pages linking to a particular page using the same anchor text, to get that page to rank highly for that text in search results.

I can think of two instances where this could be a problem for regular people trying to increase their search engine rankings and using outdated strategies that could get them into trouble. One is bloggers who use their blog to build internal links using the same anchor text phrases over and over and associating those phrases with a particular web page on their website. The other instance is guest blogging.

If you do a lot of guest blogging and you have a single bio that you use for every guest blog post, then you should pay attention this. It’s possible that your bio could be considered anchor text spam if you use the same anchor text phrase to link to your website every time.

I’m not saying you should stop guest blogging. I am saying you might consider varying your anchor text in your bio.

This isn’t to say that Google is definitely flagging your blog posts as anchor text spam, but if you keep doing the same thing and you aren’t getting results, then maybe you should try something different.

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