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If you’ve changed the way you practice search engine optimization as a result of recent changes in Google’s algorithm – specifically the Panda and Penguin updates – then you were likely doing SEO wrong to begin with.

Here’s a secret of the SEO profession: Real SEO is the same today, tomorrow, and always. Sure, there might be minor adjustments along the way, but for the most part the rules of SEO are pretty constant.

How you say? Consider these:

  • Good SEO relies on great content that is original, unique, and valuable.
  • It all begins with awesome on-page content.
  • Links are good, but go for quality, not quantity.
  • Don’t do anything stupid.
  • If you think about your site visitors first and the search engines second, you shouldn’t go wrong.
  • That’s not to say you shouldn’t think about the search engines at all.
  • Don’t count keyword densities.
  • Vary your anchor text.
  • When building links to your website, try to consider traffic potential from any site you aim to get a link from.

These principles have always been important to search engine optimization. Nothing has changed. Panda and Penguin didn’t change the rules. They only enforced the re-enforced the rules that were already there.

Instead of chasing search engine algorithms, chase targeted traffic. You’ll go further.

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